Sales Tools & Training: Put Your Win-Loss Data to Work

Petronio Insight complements its robust win-loss program with optional tools and training that further leverage data mined from customer interviews.

Competitor BattleCards: An Indispensable Competitive Intelligence Weapon
Petronio Insight’s proprietary Competitor BattleCard turns your win/loss analysis into best practices to gain the upper hand against a specific competitor. BattleCards include succinct strategies, a description of how the competitor competes, guidance on how to deflect the competitor’s strengths, and effective attacks on the competitor’s weaknesses. We develop (and optionally deliver) sales training on these strategies and use of the BattleCards.

View Sample Petronio Insight BattleCard

Sales Training: Arm Your Sales Team With the Latest Competitive Info
How do new hires learn about the latest competitive information?  Self-study training? Weekly sales team updates? Competitive training?  Petronio Insight will help develop a training  curriculum that delivers the most current competitor intelligence.

White Papers, External Comparisons & More  Do Your Customers Understand How You are Different from the Competition?
Do you need a deck comparing you and your competitors or a white paper that explains the value of your approach over your competitor’s? We develop externally focused materials that articulate the value of your differentiation. Is what you need not mentioned here? No problem…we can craft a custom project that suits your organization.

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