Why You Win. Why You Lose.

And How To Do Better.

Petronio Insight helps technology and B2B leaders improve win rates and deepen consumer insight through competitive intelligence, buyer research, win-loss analysis, and execution strategies.

Why Win-Loss?

No one likes to lose a deal. But for many organizations the post-mortem begins and ends with an internal sales debrief. While your team can certainly gain important feedback from customer debriefs, external win-loss consultants like Petronio Insight bring a fresh set of eyes and a proven methodology to win-loss programs. We engage decision makers in candid, customized interviews, then apply sophisticated analytics to uncover the full story of why you lost. Or won. This valuable information can then drive improvements across the entire enterprise.
 
See our blog post on the value of external win-loss programs vs. internal sales debriefs

Why Petronio Insight?

Founder John Petronio built and ran the hugely successful competitive intelligence program for tech giant Pegasystems for a decade. That's why Magic Quadrant leaders in CRM, analytics, BPM, and cloud infrastructure, among others, leverage John's insider savvy and the Petronio Insight team's broad sector experience to beat the competition. Whether your focus is on ramping up business, retaining current customers, or finding new ones, Petronio Insight's comprehensive win-loss programs provide you with the clarity you need to make the right strategic decisions.

Interactive Client Portal

Our secure, cloud-based, dashboard-driven platform supports the development, storage, analysis, and distribution of customer intelligence. Read transcripts, drill into charts, slice and dice your aggregate data, and more....

Kudos from a Client

"When you have a weapon like John Petronio on your side, you will receive not only a factual review of the features and functions of your competitors, but also, a well thought out strategy to engage and beat them."

What We DO

Petronio Insight delivers a broad range of competitive intelligence services to leading tech sector and B2B companies.
Win-Loss Programs

Win-Loss Programs

We help boost win rates by interviewing decision makers about you and your competitors, analyzing results and recommending improvements.

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Sales Tools

Sales Tools

We increase your sales effectiveness by arming sales and marketing teams with actionable data and proven attack plans to execute against your competition.

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Research

Research

Increase your knowledge of the customers and the vendors in the market with services such as competitive product analysis and competitor positioning.

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other interviews

other interviews

Our interview expertise extends beyond win-loss, from reference checks and VOC to post-deal sales team debriefs, in-flight deal interviews, and M+A intelligence.

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Do You Want To Increase Close Rates by 10% or More?

See what else your company will gain from a professionally designed and implemented win-loss program.

Our team

Meet the competitive intelligence professionals whose planning, research, interviewing, and analysis skills distinguish Petronio Insight's win-loss program from others in the field.
John Petronio

John Petronio

Founder/President

John is a competitive marketing professional with thirty years of software experience that includes marketing, training and software development.

John Petronio

Founder/President

Ted Salem

Ted Salem

Senior Analyst

Ted brings more than 20 years of experience to his position at Petronio Insight. Working with leading tech companies, including Oracle and IBM, Ted held positions in technical sales, training, sales engineering, software development, and competitive analysis.

Ted Salem

Senior Analyst

Heidi Petronio

Heidi Petronio

Finance

Heidi manages the back office and finance operations for the company.

Heidi Petronio

Finance

Sandra Kealiher

Sandra Kealiher

Client Services

Sandra supports Petronio clients in managing win/loss programs, and assists with coordinating interview schedules.

Sandra Kealiher

Client Services

Susan Clark

Susan Clark

Editor

Susan is a published author who brings her keen eye and writing acumen to our research.

Susan Clark

Editor

Lisa Baitch

Lisa Baitch

Client Services

Lisa coordinates our interview schedule and assists with research.

Lisa Baitch

Client Services

Lisa Fruitt

Lisa Fruitt

Marketing Communications

Lisa is the founder and president of Fruitt Communications. As a Petronio Insight consultant, Lisa is responsible for branding, content development and marketing communications projects.

Lisa Fruitt

Marketing Communications

Testimonials

We enjoy working with clients from some of the world's top B2B and tech companies. Here are a few of their comments about Petronio Insight.
It is not always easy to seek competitive information when you're in the middle of an extremely competitive sales situation, but when you have a weapon like John Petronio on your side, then you will receive not only a factual review of the features and functions of your competitors, but also, a well thought out strategy to engage and beat them.

Jorge Vidal

Federal Reserve Bank of NY

It is my pleasure to recommend you and your company to prospective clients. I have worked with many competitive intelligence and industry analyst firms, but I’ve seen nothing like your service elsewhere… I believe you have given Progress a unique competitive advantage in the marketplace.

Ken Schwarz

Progress Software

John Petronio is a top-notch competitive marketing and strategy professional. He is very creative and knowledgeable and has a zeal for researching the customers, competition and deals. He develops extremely valuable competitive insight and knows how to take that insight, develop strategy, and implant that into the sales team. Very effective!

Kevin McKenna

Wipro

We'd Love to Hear From You

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