Win/Loss Program


Identify why you win and lose opportunities

A customer win/loss program is an invaluable vehicle to learn how your customers perceive you and your competitors.

______672188Customer Win/Loss Interviews

We interview decision makers who recently evaluated your company as part of a competitive purchase.We uncover the customer’s selection process and evaluation criteria. We provide you with a report that includes how you and your competitors were scored, along with explanations that are supported by actual quotes from the interview.


analysisWin/Loss Analysis

After completing several interviews, we perform an analysis of the aggregate win/loss data to reveal the reasons that you win and lose. We also provide you with concrete cross-functional recommendations on how to improve your win rates. A presentation is developed and delivered in which we review and discuss the findings and recommendations with you. We provide you with an executive summary report.


We support you in all steps of the win/loss program, including deal selection, measurement and reporting, delivering win/loss findings, and more.

Contact Us for a Free Consultation