Competitor BattleCard Template

This is a typical battlecard produced by Petronio Marketing Group for selling effectively against a particular competitor. PMG battlecard template for Competitor Atlas Content includes: Competitor Overview Defending Against Competitor Strengths Attacking the Competition’s Weaknesses Overcoming Objections and Traps Recommended Sales Approach Typical Competitor Selling Approach Key Analyst Quotes and Rankings Links to Key Content

Sample Win/Loss Interview

This is an interview for an actual competitive sale. Permission has been obtained from the vendor to use this interview as a sample. The vendor names have been changed at the request of the client. Sample WinLoss Interview