Stop losing business to your competition!

What We Do

Petronio Marketing Group's competitive intelligence services bring your competition into focus.
Win/Loss Program

We determine why you win and lose by interviewing decision makers who evaluated your company as part of a competitive purchase.

Sales Tools and Training

We increase your sales effectiveness by arming your sales teams with insight and sales enablement.

Competitive Research

We tell you where you fall short and where you excel next to your toughest competitors.

With better competitor awareness, you benefit from improved sales and product execution, and more timely and informed corporate decisions.

Comprehensive Competitive Intelligence Services

  • Uncover how you and your competitors are perceived by your customers and prospects
  • Identify the strengths and weaknesses of you and your competitors
  • Discover why you win and lose deals – and provide concrete recommendations on how to increase your win rates
  • Ensure that your sales staff knows how to execute effectively against your competition
  • Arm your team with effective competitively-focused marketing pieces
  • And more...

Whether your focus is on growing new business, retaining customers, or acquiring new products — our comprehensive competitive marketing services provide you with the clarity you need to make the right strategic decisions, and the tools to get you there.

Would you like to significantly increase your close rate?

Win/Loss Blog

A collection of thought leadership articles on win/loss and competitive intelligence

Would you like to see exactly what a win/loss interview looks like?

Management Team

Petronio Marketing Group provides services to high tech clients that improve their win rates. Led by experienced competitive marketing professionals – our research, analysis, recommendations and sales tools have increased the competitiveness of leading organizations
John Petronio
Founder and Head of Strategy
John is a competitive marketing professional with thirty years of software experience that includes marketing, training and software development.
Rick Case
Former Gartner VP and Head of Methodology
Rick is a competitive marketing professional with over thirty years of experience in market research and competitive strategy.
Felicia Jackson
Head of Sales
Felicia is a sales and marketing executive with over 25 years of software and technology experience across diverse industries.
Want to know more about our management team?

Our References

Our Team Has Worked with Many of the Leading High Tech Firms in the World
Who has benefited from our Win/Loss Analysis?

Accellion • Acxiom • Autodesk • Ariba • BEA (acquired by Oracle) • Borland • BroadVision • Cisco • Computer Associates (CA) • Documentum (acquired by EMC) • EMC • FileNet (acquired by IBM) • Globalsight • HP • Hyland Software • Interwoven • Legato (acquired by EMC) • LogLogic • McAfee • Microsoft • NCD • Novell • OATSystems • Oracle • Pegasystems • PTC • PulseSecure • RedHat • RSD • Sterling Commerce (acquired by IBM) • Symantec • Tealeaf (acquired by IBM) • Terracotta (acquired by Software AG) • TIBCO • Unisys • Verticalnet • Vignette • VMware • WealthCounsel • WebMethods (acquired by Software AG) • Websense ... and many more

  • INCREASE WIN RATES

    Win/Loss analysis has been shown to increase close rates by 10% or more

  • IMPROVE RETENTION

    Deeper knowledge of customer needs through detailed interviews results in improved retention by 20%

  • INCREASE SALES EFFECTIVENESS

    Our patented methodology and analysis, recommendations, and our sales tools and enablement will increase your sales effectiveness dramatically

  • SUPERIOR ACCOUNT RESEARCH

    Respondents share candid, unbiased information in blind interviews with executive interviewers

Kudos

Keep scrolling to see gracious testimonials from our clients!

Contact Us

Please send us your comments or requests for services or just call us directly at the number below.