Stop losing business to your competition

What We Do

Petronio Marketing Group delivers competitive intelligence and market research services to leading tech sector companies
Win/Loss Program

We determine why you win and lose by interviewing decision makers who evaluated your company as part of a competitive purchase.

Sales Tools and Training

We increase your sales effectiveness by arming your sales teams with insight and sales enablement.

Market Research

We tell you where you fall short and where you excel next to your toughest competitors.

With better competitor awareness, you benefit from improved sales and product execution, and more timely and informed corporate decisions.

Comprehensive Competitive Intelligence Services

  • Uncover how you and your competitors are perceived by your customers and prospects
  • Identify the strengths and weaknesses of you and your competitors
  • Discover why you win and lose deals – and provide concrete recommendations on how to increase your win rates
  • Ensure that your sales staff knows how to execute effectively against your competition
  • Arm your team with effective competitively-focused marketing pieces
  • And more...

Whether your focus is on growing new business, retaining customers, or acquiring new products — our comprehensive competitive marketing services provide you with the clarity you need to make the right strategic decisions, and the tools to get you there.

Would you like to significantly increase your close rate?

Win/Loss Blog

A collection of thought leadership articles on win/loss and competitive intelligence

Would you like to see exactly what a win/loss interview looks like?

Our Team

Petronio Marketing Group provides services to high tech clients that improve their win rates. Led by experienced competitive marketing professionals – our research, analysis, recommendations and sales tools have increased the competitiveness of leading organizations
John Petronio
Founder and Head of Strategy
John is a competitive marketing professional with thirty years of software experience that includes marketing, training and software development.
Rick Case
Former Gartner VP and Analyst
Rick is a competitive marketing professional with over thirty years of experience in market research and competitive strategy.
Ted Salem
Senior Analyst
Ted brings more than 20 years of experience in tech to his Analyst position at Petronio Research. Working with leading tech companies, including Oracle and IBM, Ted has held positions in technical sales, training, sales engineering, software development, and competitive analysis. Ted graduated with a degree in computer science from Northeastern University.
Heidi Petronio
Heidi manages the back office and finance operations for the company.
Lisa Baitch
Client Services Representative
Lisa coordinates our interview schedule and assists with research.
Sandra Kealiher
Client Services Representative
Sandra supports Petronio clients in managing win/loss programs, and assists with coordinating interview schedules.
Susan Clarke
Susan is a published author who brings her keen eye and writing acumen to our research.
Lisa Fruitt
Marketing Communications Consultant
Lisa is the founder and president of Fruitt Communications. As a Petronio Research consultant, Lisa is responsible for branding, content development and marketing communications projects.

Our References

Our Team Has Worked with Many of the Leading High Tech Firms in the World
Who has benefited from our Win/Loss Analysis?

Accellion • Acxiom • Autodesk • Ariba • BEA (acquired by Oracle) • Borland • BroadVision • Cisco • Computer Associates (CA) • Documentum (acquired by EMC) • EMC • FileNet (acquired by IBM) • Globalsight • HP • Hyland Software • Interwoven • Legato (acquired by EMC) • LogLogic • McAfee • Microsoft • NCD • Novell • OATSystems • Oracle • Pegasystems • PTC • PulseSecure • RedHat • RSD • Sterling Commerce (acquired by IBM) • Symantec • Tealeaf (acquired by IBM) • Terracotta (acquired by Software AG) • TIBCO • Unisys • Verticalnet • Vignette • VMware • WealthCounsel • WebMethods (acquired by Software AG) • Websense ... and many more


    Win/Loss analysis has been shown to increase close rates by 10% or more


    Deeper knowledge of customer needs through detailed interviews results in improved retention by 20%


    Our patented methodology and analysis, recommendations, and our sales tools and enablement will increase your sales effectiveness dramatically


    Respondents share candid, unbiased information in blind interviews with executive interviewers


Keep scrolling to see gracious testimonials from our clients!

Contact Us

Please send us your comments or requests for services or just call us directly at the number below.